Search results for “” (60)
Flying geospatial solutions in Tanzania
senseFly offers various solutions like drones, 360 solutions and software, which are being used in divergent industries like Surveying, Agriculture, Engineering, Mining and Mapping. To explore how their drone solutions are employed around the globe, they have written a lot of case studies and made some very interesting creative materials, among which videos. As part of a larger marketing campaign with premium display ads, direct emails and case studies, senseFly asked us to promote one of their videos to a relevant audience. The video focusses on the senseFly eBee drone, which is being used in Tanzania to optimise the efficiency of a cement plant and limestone quarry.
Target group
GIM International
Solution
Sponsored Content
Method
Basic Featured Video
Amount of views
746
Increase of views
22%
Products4Engineers
Products4Engineers matches potential buyers with manufacturers in The Netherlands. It is a unique tool where professionals can find standard products, complete solutions, service providers and/or manufacturers for their projects. A listing on Products4Engineers provides you with excellent, targeted exposure and a high level of product awareness among a large group of potential customers. Products4Engineers is indispensable in your marketing strategy for The Netherlands.
Bouwproducten
Bouwproducten.nl offers an online platform for construction products, where potential buyers find the suppliers of 17.000 products in only a few clicks. This unique online platform offers suppliers the possibility to change or add their products, whenever they like in the CMS to get the attention of more than 16.000 monthly visitors. These products are promoted via the website, newsletters, search-engine advertising (Google Ads) and in print. This makes Bouwproducten.nl a very diverse and complete marketingtool.
Mediakit 2023 (click to enlarge)
Content marketing topics and how to determine them?
When you have determined your goals and target group, it is time to determine the topics for your B2B content marketing plan. In the book ‘Epic Content Marketing’, Joe Pulizzi writes that customers do not care about you, your products or your services. They only care about themselves and their needs. Bear that in mind when defining relevant themes and topics for your content marketing strategy. To create a watertight strategy for your niche market, ask yourself the following questions:
What is our target group doing?
What are our strengths?
Based on which keywords and internet search terms do we want to be found?
How strong is our competition?
3 reasons to add your videos to Products4Engineers
YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Still not convinced? Then quickly read the following three reasons to use video marketing through Products4Engineers.
